Driving audience engagement for live theatre
GWB Entertainment needed targeted marketing support for multiple live performance productions across Australia, each requiring tailored strategies to build excitement and drive ticket sales. The challenge was managing diverse shows, from psychological plays to classic family productions, while maintaining consistent audience engagement across a large subscriber base.
Tailoring campaigns to diverse productions
Working across productions including 2:22 – A Ghost Story, Death of a Salesman, and A Christmas Carol, I developed show-specific marketing approaches that captured each production's unique tone and appeal. Managing a large Mailchimp audience required strategic EDM campaigns that maintained engagement without overwhelming subscribers.
I managed comprehensive digital marketing campaigns across multiple live theatre productions, overseeing social media strategy, EDM initiatives, and broader promotional efforts. A key responsibility was managing a large Mailchimp audience, regularly sending tailored EDM campaigns that built excitement for each show while maintaining strong subscriber engagement.
By developing show-specific marketing strategies, I successfully contributed to driving ticket sales and audience engagement across diverse productions. The campaigns ensured a strong digital presence for each show, maximising reach across social and promotional platforms while effectively communicating each production's unique appeal to theatre audiences throughout Australia.
