Establishing a cohesive brand for a designer and stylist
Bel Lloyd, a talented designer and stylist, needed a sophisticated digital and physical presence that matched the creativity and refinement of her work. The brand required a complete visual identity system that could showcase her diverse projects, from event styling to interior transformations, while establishing a platform for selling original artworks.
Creating a unified brand experience
By developing both her digital platform and physical marketing materials, I ensured brand consistency across every touchpoint. The approach focused on capturing the intricate details and artistry behind her designs through strategic photography, while building the infrastructure needed to expand her business into e-commerce.
I designed and developed Bel Lloyd's website, creating a sophisticated online presence that reflects her aesthetic expertise and showcases her diverse portfolio. The platform includes an integrated e-commerce system for selling and promoting original artworks, expanding her business capabilities.
The brand identity was successfully implemented across all physical marketing materials, from flyers to printed collateral, maintaining a cohesive and polished image. Through comprehensive photography documentation, I captured the intricate details and artistry of her work across event styling, interior transformations, and original artworks, creating a compelling visual narrative that strengthens her market position.
